Skip to main content

Introducing The Forbes SportsMoney Index, The Definitive Money Ranking In Sports


Cristiano Ronaldo is the world's highest-paid athlete, Real Madrid is one of the world's most valuable teams and their relationship is largely responsible for both being among the sports world's most influential figures. (Gerard Julien/AFP/Getty Images)



For years FORBES has been the ultimate scorekeeper of sports business, tracking everything from the most valuable teams to the highest-earning players, from top agencies to biggest sponsors. But quantifying monetary success doesn't tell the full story.

The Dallas Cowboys, for example, are the world’s most valuable pro sports team, now worth $4.2 billion with a staggering $700 million in revenue last season. Cristiano Ronaldo is the world’s highest-paid athlete, taking home $88 million. Nike is the globe’s top sportswear brand, worth $28 billion and clocking $30 billion in annual revenues. And Creative Artists Agency beats all sports agencies, with a whopping $290 million in maximum commissions.

But what, exactly, makes the Cowboys, Ronaldo, Nike or CAA so successful? What is it that’s driving the impressive numbers on their balance sheets? It’s the business relationships they have throughout the sports ecosystem.


The Cowboys are tremendously successful largely because they field superstar athletes like Dez Bryant and have deals with some of the world’s most valuable brands in Pepsi, Ford, AT&T and Bank of America.

Ronaldo earns so much because he has a massive contract with Real Madrid - worth $56 million last year - and a group of corporations willing to shell out more than $30 million per year just to be associated with him.

Nike is able to sell $20 billion worth of shoes annually because it’s directly associated with some of the biggest names in sports – Barcelona, LeBron James and the NFL, to name just a few.

And CAA has built its success upon the sports agency world's most star-studded roster of athletes, boasting a lineup of Eli Manning, Drew Brees, Carmelo Anthony, Chris Paul, Julio Jones and many, many more.

Those sorts of relationships are the very foundation of the sports business world. And though we’ve long detailed the end results – which teams are most valuable, which players are highest paid – until now nobody has ever done a comprehensive study of how all of those connections fit together to create wealth.

Introducing the FORBES SportsMoney Index, the definitive money ranking in sports. We’ve ranked 430 athletes, agencies, brands and teams, accounting for both their financial power as well as their influential relationships with others in the sports world. To create the SMI, we’ve combined all of FORBES’ SportsMoney annual valuations lists (sports teams, brands, athletes, agencies) and proprietary financial data into a single ranking that reflects their monetary success and how their values affect one another. This is the first time that a cross-category ranking of sports business influence has ever been compiled. For the complete SMI visit www.forbes.com/sports-money-index.




Source: Forbes.com
Labels:

Comments

Post a Comment

Popular posts from this blog

WTF is bitcoin cash and is it worth anything?

Early yesterday morning bitcoin’s blockchain forked — meaning a separate cryptocurrency was created called bitcoin cash . The way a fork works is instead of creating a totally new cryptocurrency (and blockchain) starting at block 0, a fork just creates a duplicate version that shares the same history. So all past transactions on bitcoin cash’s new blockchain are identical to bitcoin core’s blockchain, with future transactions and balances being totally independent from each other. For practical matters, all this really means is that everyone who owned bitcoin before the fork now has an identical amount of bitcoin cash that is recorded in bitcoin cash’s forked blockchain. But it’s not exactly this easy. If you control your own private keys, or hold your bitcoin in an exchange that said it would credit users’ balances with bitcoin cash, you’re fine and can access your newfound cryptocurrency right now. If you held your bitcoin with a provider like Coinbase, which said before the fork t...
Post a Comment
Read more

Google Maps suggests BlaBlaCar for long-distance rides

Google Maps on Android and iOS now has a new transportation option. If you live in a country where French startup BlaBlaCar operates, you can now open the BlaBlaCar app and book a ride straight from Google Maps. Google isn’t adding a new tab just for BlaBlaCar. Instead, BlaBlaCar appears as a new option in the public transportation tab. For instance, if you’re looking at ways to go from Paris to Lyon, Google Maps suggests taking the TGV train — and now also BlaBlaCar. The app gives you an ETA for each transportation mode so that you can compare how long it’s going to take if you opt for the train or BlaBlaCar. Google Maps uses the same ETA for BlaBlaCar and a normal car ride. It also estimates the cost of a BlaBlaCar ride. BlaBlaCar is a ridesharing service for long-distance rides between two cities. It has tens of millions of members in dozens of countries. Think about it as a sort of Airbnb for carpooling. When you are driving from one city to another, BlaBlaCar can help you fi...
Post a Comment
Read more

Carwow, a UK startup that helps you buy a new car, raises $39M Series C

Carwow , a platform that helps you buy a new car, has closed $39 million in Series C funding. The round was led by new investor Vitruvian Partners, with existing investors Accel Partners and Balderton Capital also participating. At today’s exchange rate it brings total funding to approximately $62.6 million. Founded in late 2010, Carwow originally launched as a car review aggregator before pivoting to become a site that claims to improve the experience of buying a new car. It allows consumers to compare offers online and buy directly from ‘trusted’ dealers that are registered with the platform, specifically avoiding the arduous but otherwise necessary requirement to haggle over price and in a way that potentially introduces more transparency. Specifically, through Carwow you can research, select and configure new cars before receiving and offers from U.K. franchised dealers. The idea is that you can then make an informed decision on those offers based on price, location, dealer rating...
Post a Comment
Read more